Goodall Hospital Brand
The only constraint for our brand renewal was to maintain the hospital's cupola as the visual icon. After extensive explorations (only a small portion of which are shown here), a brand direction was selected. This became the visual foundation for rebuilding the hospital's reputation in the community. After a seven-year effort to return to excellence, adding services, extending their reach into local communities, and earning certifications & awards from national certification organizations, Goodall Hospital has joined the MaineHealth system and in 2014 will join with another regional hospital under a new name and brand.