Goodall Hospital, in their transition to combining with another regional hospital, wanted an advertising campaign to maintain their visibility and also make the community aware of all the recent changes, awards, and recognition the hospital had been receiving. Developed the concept, theme, and design for proposed series of ads, highlighting different aspects of the hospital; wrote headlines and proposed text to illustrate concept, created collage/typography art, created "Follow Goodall" concept/icon/text bubble to relate to smart phone & social media trends & Facebook timeline where most of the updates would be posted. One in the series was produced and published before situations changed faster than anticipated and campaign was ended.