Charged with creating the introductory and awareness materials for their new CT Scanner, created an ad/poster series using Siemens product photography. Developed the theme, selected the features to highlight, wrote the text, and designed the series with the scanner as the focus of a visual / typographic solution, calling attention to a special aspect of the scanner for each ad in the series. While Goodall Hospital considered the concept, created an Open House ad and direct mail postcard for upcoming introductory event. Ultimately, the visual / typographic campaign was discarded for a singular, all-inclusive ad.