Prevue CLEAN LIFE Logo
Updated/revised logo and box labeling for Prevue's brand of Clean Life Cages product line. Cages have been designed with a wider base and an inset cage body, which is elevated off the base – all of which combines to allow debris to funnel into the cage base more readily. The logo's sweeping lines are connected to the idea that debris filters down and is easily whisked away, keeping the area cleaner and reducing cleaning time. The clean typography contributes to the idea of a cleaner, simple life.