History

The Lake

Joslin Lake is one of a chain of spring-fed lakes in lower Michigan. Unadilla is the nearest town; Hell is just beyond. Not far away is Max's Mall—a single-room general store selling one of everything. Howlett's is an honest hardware store, with dark corners, dustier shelves, and tools in no order. In the winter, the best ice rink in the world is right out the front door.

The Designer

Andrew Rogers, founder and principal, grew up on this lake a couple of weeks every summer—and continues to this day. His parallel tradition and passion is for design.

As a youth, Andrew was enrolled in art classes at the Toledo Museum of Art. He was known throughout high school as the one always drawing cartoons and lampooning friends and teachers through illustration. College years were spent at Michigan State University under the creative eyes of Joe Kuszai and Susan Metros.

Continuing to refine his skills after graduation, he was propelled by a number of creative firms and freelance opportunities in the Lansing (MI) and then Chicago (IL) area.

Melding the two lifelong affections in 1992, Mr. Rogers founded Joslin Lake Design—a design firm which blends the work ethic, directness, friendship, and comfort of the lake with the creative, conceptual, organizational, visual energy of design.

Throughout his career, Mr. Rogers has created focused, creative, award-winning designs: from the first-place poster for the inaugural year of MSU's Wharton Center for Performing Arts (1983) through six selections in the STA's Archive '05 Competition (2005).

Please check out our past work and give us a call for your next project. But don't be surprised if, occasionally, our phone message says "Gone Fishing." Those are the times we leave traffic and computers behind and go back to touch our roots. We're sure you'll understand.